Review Management for Hotels
Professional hotel review management means every guest review — on Google, Booking.com, and Tripadvisor — receives a thoughtful response within 24 hours. This builds guest loyalty, improves ratings, and drives more direct bookings.
Why Reviews Are Crucial for Hotels
The hotel industry lives on reviews. According to Expedia Group (2023), guests are 80% more likely to book a hotel that actively responds to reviews. Additionally, TrustYou shows that hotels that respond consistently have 0.1–0.4 higher ratings than competitors who don't respond.
On Booking.com, your responses are displayed directly under the guest's review — future guests always read them. A professional response can be the difference between a booking and a missed guest.
Platforms We Manage
- Google Business — Visibility in local search and Google Maps
- Booking.com — The world's largest hotel booking platform with over 28 million listed properties
- Tripadvisor — Important platform for international guests and travel agencies
How It Works
- Subscribe — Start at 495 SEK/month with no lock-in period.
- Connect your platforms — We help you set up Google, Booking.com, and Tripadvisor.
- Define your tone — Hotel type, guest profile, and brand voice — we tailor every response.
- We respond — All reviews are handled within 24 hours with responses that strengthen your brand.
Hotel-Specific Benefits
- Responses that highlight your facilities, location, and unique guest experience
- Professional handling of complaints about cleanliness, noise, and service
- Handling of multilingual reviews (we respond in Swedish and English)
- Adapted to your hotel type — boutique, chain, B&B, conference
- Seasonal handling at no extra cost during volume peaks
- Monthly insights on your guests' most common feedback
Results That Show
Hotels that invest in review management see clear business results. According to Cornell Hospitality Research, a 1-point increase in online rating (on a 5-point scale) can allow a hotel to raise prices by 11.2% without losing occupancy.
Actively responding also signals to booking platform algorithms that the hotel is engaged, which can improve visibility in search results.
Frequently Asked Questions
Which platforms do you manage for hotels?
We manage reviews on Google, Booking.com, and Tripadvisor. These three platforms account for the majority of all hotel reviews in Sweden.
How do you handle Booking.com reviews?
Booking.com has its own response system. We log in via your extranet access and respond directly on the platform with the same professional tone as on your other channels.
Can you customize responses to our hotel type?
Yes. We adapt the tone to your hotel profile — boutique hotel, chain hotel, bed & breakfast, or conference venue. Every response reflects your brand.
How do you handle reviews about cleanliness or noise?
We respond honestly and solution-oriented. We acknowledge the guest's experience, describe what measures you are taking, and invite them for a return visit. We are never defensive.
Do review responses affect hotel bookings?
Yes. According to Expedia Group (2023), guests are 80% more likely to book a hotel that responds to reviews. Additionally, TrustYou shows that hotels responding to reviews have on average 0.1-0.4 higher ratings.
What does the service cost for hotels?
Hotel review management costs 495 SEK/month with no lock-in period. The price includes responses to all reviews on Google, Booking.com, and Tripadvisor.
How do you handle seasonal variation in reviews?
We adapt to your occupancy. During peak season, review volume can increase significantly — we handle all reviews regardless of volume, at no extra cost.