What Does Review Management Cost? Comparison and Prices 2025
What does review management actually cost? The answer depends on whether you do it yourself, hire an agency, or use a specialized service. In this guide, we compare the most common options — with real numbers — so you can make an informed decision.
Option 1: Manage Reviews Yourself
Many business owners start by responding to reviews themselves. There's no direct expense, but the time investment can be significant:
- Time per review: 15–30 minutes (read, draft response, review)
- 20 reviews/month: 5–10 hours
- Labor cost: 300–500 SEK/hour = 1,500–5,000 SEK/month in working time
- Opportunity cost: Time you could have spent on customers, product development, or sales
Professional responses also require knowledge of tone of voice, SEO effects, and crisis management. A bad response can do more damage than no response at all.
Option 2: Hire an Agency
PR and marketing agencies often offer review management as part of a broader package. Prices vary:
- Large agency: 10,000–25,000 SEK/month (often including other marketing)
- Mid-size agency: 5,000–15,000 SEK/month
- Freelance consultant: 3,000–8,000 SEK/month
The advantage is expertise and capacity. The disadvantage is that review management is often a small part of a large package — your agency may not prioritize responses within 24 hours.
Option 3: Specialized Service (Teleskop)
Teleskop offers focused review management for Swedish businesses:
- Price: 495 SEK/month
- Responses within 24 hours to all Google reviews
- Professional responses in native Swedish
- Customized tone of voice based on your brand
- Daily monitoring of new reviews
- Monthly summary with insights
- No lock-in — pause or cancel anytime
Price Comparison
| Option | Cost/month | Response time |
|---|---|---|
| Yourself | 1,500–5,000 SEK (labor) | Varies |
| Agency | 5,000–25,000 SEK | 1–5 days |
| Freelancer | 3,000–8,000 SEK | 1–3 days |
| Teleskop | 495 SEK | 24 hours |
What's the ROI of Review Management?
Investing in review management pays off in several ways:
- Higher ratings — Harvard Business Review shows regular responses lead to an average 0.12-star increase
- More customers — 88% of consumers prefer businesses that respond to all reviews (BrightLocal)
- Better local visibility — Review signals account for 17% of local ranking factors (Moz)
- Reduced churn — 45% of dissatisfied customers return if their complaints are handled professionally (ReviewTrackers)
For a restaurant with an average order value of 200 SEK, just one new customer per month can cover the entire cost of Teleskop.
Frequently Asked Questions
What does it cost to manage reviews yourself?
If you factor in 15–30 minutes per review and an average labor cost of 300–500 SEK/hour for an employee, 20 reviews per month costs between 1,500 and 5,000 SEK in working time — plus the opportunity cost of that time not being spent on core business.
What's included in Teleskop's price of 495 SEK/month?
The price includes responses to all your Google reviews within 24 hours, daily monitoring, professional responses in native Swedish, customization to your tone of voice, and a monthly summary. No lock-in — pause or cancel anytime.
Is it worth paying for review management?
Yes, for most businesses. Harvard Business Review shows that actively managed reviews lead to higher ratings, and BrightLocal shows that 88% of consumers prefer businesses that respond. The ROI comes in the form of more customers and better local visibility.
What does a PR agency charge for review management?
Swedish PR and marketing agencies typically charge 5,000–15,000 SEK/month for review management as part of a broader package. Independent consultants often charge 3,000–8,000 SEK/month. Teleskop offers a focused service from 495 SEK/month.
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Skip the stress of reviews
Teleskop responds to all your reviews within 24 hours, professionally and in native Swedish.